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CD Marketing Statistics
Specific Examples
- AFLAC attributes a 107% increase in results by using CD's compared to the results from brochures and videotapes.
- Park Cities Volkswagen of Dallas, Texas reported a 90% usage rate on the CD's they produced.
- Case Study: Saturn of Rockford, Illinois handed out 5,000 CD's to promote new car sales; 70% were played within 24 hours after receiving it and the remaining 30% were played within three days; a second order of 5,000 were mailed and a similar response rate led to their largest margin of sales increase the very next month.
- Del Webb, builder of retirement homes, reports a 20% greater response to their interactive media packets than to their standard print packets.
- Turning Point Publications, creator of "Interactive Homes" on CD, shows that the standard sell through rate on a new home is 3% to 5%, but when marketing with CD's, that rate increases to nearly 11%.
Sources:
Jupiter Research
IRMA (International Recording Media Association)
Edison Media Research
Cambridge Associates
U.S. Digital Media
CD disc studies also support the fact that a disc that is automatic, self loading, plays full motion interactive full screen video, is more effective and profitable than just still frames and graphics. GibbyDiscTM is a powerful tool that will greatly enhance your communication message. It will market, train & educate, entertain, motivate, compel, and inspire. GibbyDiscTM will set you apart. |
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