CD Marketing Statistics

• Marketing messages containing video and interactive presentations have a minimum 60% greater response rate than traditional direct mail pieces. Some studies indicate up to 700% greater response rates. CD's are an ideal way to incorporate video into your message.
  


• 80% of the people who receive a CD will view it within the first three days.
  


• There is a 50% increase in viewer's memory / recall of information shown on video vs. print.
  


• Conversion rates for programs using CD's are as high as 25% with a Return on Investment as high as 1200%.
  


• Major brands use CD-ROM games to compel viewing - 87% of U.S. teens play video games at least one hour per week. CD's are an effective means of using a brand in an interactive format.
  


• 70% of all videos mailed are watched.
  


• Up to 20% of those contacted respond to unsolicited mailings using CD's.
  


• 60% of U.S. households have at least one personal computer, up from 53% at the end of 1998. This number will reach 73% by 2005. CD-ROM drives are standard features on every personal computer made today.
  


• CD-ROM vs. Online Advertising - On average, a banner ad costs $1.82 per "click" through to drive online viewers to a particular site. CD's cost less per unit, explain more, and create an invisible link to the website.
  


• Average amount spent online is $806 per year, up from $650 in 1999.
  


• As of January 2001, 53% of U.S. households had Internet access, up from 35% in January 1999. 62% of U.S. consumers have Internet access at some location, home or other.
  


• Consumers find search capability and close-up product views to be the most popular site features at e-commerce sites.